Thursday, September 9, 2010

"The Pretty Good Problem"

       There is something that I have bought that under the standards of Seth Godin would be considered "remarkable."  It is a very popular item that still today, even though it debuted in mid 2007.  Even though that sounds like a short amount of time, in today's world, if a product lasts for three years and still has a following, it's a remarkable product.  And that product that I had bought is called the ShamWOW!

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      I actually had not purchased the ShamWOW! myself, I had received it as a present for my 17th birthday.  Ever since the extremely catchy commercial had come out on TV, everyone had been talking about getting them.  I think that even still to this day I could quote most of the commercial... sad I know.  But it is true, the product was stuck into peoples minds as soon as it popped up.  

     The fact that a company could make a shammy and turn it into an internet, TV, and world wide sensation throughout many households is amazing. 

     According to Godin, if you can't sell a t-shirt with the item on it, then it isn't remarkable.  Well that is not the case when it comes to this product because there have been shirts, Halloween costumes, ties, hats, bags, etc.  Who doesn't love ShamWOW! ties?

     In reality, I do not even know if the ShamWOW! works that well.  I have never used it.  Even though I have had a ShamWOW! for over 3 years now, I am afraid to use it.  I don't want it to be ruined to tell you the truth.  I actually thought it would "lose its powers" if I used it on a mess, so why use it?  The fact that I had one was good enough.   


     "You will be saying WOW! every time"...again and again....year after year...the ShamWOW! will never die. 

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