Thursday, October 7, 2010

My very own Prizm Cluster

     So I went on this website to try and figure out what Prizm Cluster I would be apart of from my home town in Newtown Connecticut.  I thought there would just easily be one explanation, but there were five.  But which one do I fit in with?

     The very first group is called "big fish small pond" which is comprised of a bunch of college-educated people around the ages of 45-64 with no kids.  They also continue to say that they live in an upscale area and the ethnicity is white.  But the thing that jumped out at me most was the phrase that said "these upscale, empty-nesting couples enjoy the trappings of success, including belonging to country clubs, maintaining large investment portfolios, and spending freely on computer technology."  To me these people sound like snobs, I am really not apart of this group. 
     The second group is called "country squires."  What are they back in medieval times?  So this group has "the wealthiest residents in exurban America" ranges from the ages of 35-54.  Like the first group, this group is generally white and upscale.  I think we are starting to get closer to where I think I belong in this Prizm.

     This group, "God's country" is extremely similar to the "country squires".  Both of these groups have the same age range, race, background and lifestyle, but in particular this group has no children.  "Country squires" did not mention anything about children on their site but this is one thing that makes the two stand out from each other.  Still have to keep looking I guess.

      In the fourth group, "greenbelt sports" fits almost perfectly with my parents.  This group is full of very active adults under the age of 55 that are upper to middle class.  The one thing that is making my parents not fit into this group is the fact that they do not have children.  They live their active lifestyles alone or together.

     The last and final group is called "traditional times".  In this group, there are  older white couples looking to retire in a nice upper to middle class small town.

     Did they just skip over my whole group in my own town?  Most of these groups had the adults with no children and I am pretty sure there are a lot of children in my town.  Although I do know that this is the average, I wish they could have included every group that is  involved with my town rather than just the ones that look the best on paper.  I need to find my group to break this mold. 

     As I looked up what Prism I am most associated with, I found that my group is called "boomtown singles".  This group is full of singles that have some college, like me since I am only a junior, with lower to middle income and rent.  The best part that I think describes me is "single, and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats".  This is very true of me right now because I am not married, I am a college student that loves to frequent bars, everyone needs their laundry done, and I have my own apartment that I rent off campus.  

     So even though I may not fit in with the traditional aspects of my home town, I am proud to be a "boomtown single.

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